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Sam's Social Update
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Google+ Facebook = #SMwars
The 29th of June 2011 marked the start of the Social Media wars (#SMWars) with Google’s announcement of it finally entering into the Social Media arena with a viable option to the ever growing Facebook world, called Google+. With early (beta) adopters already estimated to be at the 20 million mark by the weekend – even before a public launch, Google+ has made the bold statement that it’s here to stay and is really going to rock the Social Media world. Already after only two weeks we’ve seen the first few shots being exchanged from Mark Zuckerberg creating (and then…
Do Facebook ‘likes’ add up to sales?
Do Facebook ‘likes’ add up to sales? In short, yes, they can (providing you have a product or service to sell), but a like itself is only the initial stage of the process – let me explain. First, let’s look at why someone would like your page; we tweeted the question and here’s what some of you said. In most cases it’s because they are interested in your product or service, want to get a better deal, or want to be associated with your brand. They want to be involved in the community, hear what you have to say, engage…
Twitter Engagement Lacking Due To So Many People Unaware Of…??
There’s been a huge flaw in twitter’s education process and has caused a false belief held by many. I watched a video earlier by Gary Vaynerchuk and he stressed the very same thing, which prodded me to post this. Do you know if you start with the @ symbol when you reply to eg. @thinktankmedia then only people following both thinktankmedia and yourself will see the tweet in their stream. There’s a substantial amount of people that don’t respond to people more often on twitter as they don’t want to fill their feed due to this misconception. Once people are…
Taste Communities. Are You Focusing Simply On Demographics?
I watched a talk recently by Johanna Blakley (Deputy Director of USC’s Norman Lear Center) on social media and the end of gender and it really hit home. In the talk, Blakley coined the term “taste communities”. The concept is something we’ve been running with at thinktank for a while now, however, never really knew what exactly to call it, other than referring to the process we take to find them; i.e. monitoring the social media landscape to identify where your market lies. Online communities are the mass media of the future and media agencies are trying to wrap their…
Is print dead?
Do you still get a big and bulky Yellow or White Pages delivered to your door every year or has it been better appropriated as a door step/ paper weight/ height booster? Over the next three years, Sensis have already forecast that their revenue will drop along with the diminishing demand for print publications nationwide. It was said late last year that Sensis’ external income dropped by 17.6% in the half year. Advertisers in the Yellow and White Pages were said to also have declined as the push for digital advertising and online marketing continues to grow. Many small businesses…
Mobile in 2011 – What You Need To Know
There has become a fundamental shift in the way we now communicate with consumers, our mates and people in general. Technology, the internet and social media channels have made this all possible. So where are we choosing to spend our time to date, and why is it that our smart phones are now becoming the go to solution for all communication and engagement? A pretty amazing projection by Microsoft Tag says that by 2014 mobile internet usage will overtake desktop internet usage. Mobile internet has reached 50 per cent penetration among Australians using the web, which is the highest percentage…
Tweeting the legal limit
About six months ago, twitter.com reported 50 million registered accounts. Now, with over 200 million, they’re becoming an increasingly vast platform with super human reach! But, the bigger the beast the more unwieldy it can become too. This article on news.com.au recently piqued our interest for this very reason. It tells of a British Councillor and alleged defamer behind Twitter alias “Mr Monkey” for not-so-nice comments tweeted about his South Tyneside Council colleagues in northeast England. Twitter – in California – were forced to release Mr Monkey’s identity following a British court order. Que? How does a British council in…
Mobile in 2011 – What You Need To Know
There has become a fundamental shift in the way we now communicate with consumers, our mates and people in general. Technology, the internet and social media channels have made this all possible. So where are we choosing to spend our time to date, and why is it that our smart phones are now becoming the [...]
Tweeting the legal limit
About six months ago, twitter.com reported 50 million registered accounts. Now, with over 200 million, they’re becoming an increasingly vast platform with super human reach! But, the bigger the beast the more unwieldy it can become too. This article on news.com.au recently piqued our interest for this very reason. It tells of a British Councillor and [...]
Online safety for parents
Tonight, Channel 7 news is featuring the topical issue of school kids and teens using Facebook safely, in the wake of bullying at a school in Ivanhoe. Our very own social media director, Sam Mutimer, was interviewed for her views. Sam had written a blog post recently on the issue as well. We thought it would be a great idea to share our top five Facebook safety tips for parents, because let’s face it, it’s here to stay! 1. Learn About Internet Safety Before You Talk About It If kids realise that you’re not quite sure what you’re talking about,…
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Sam is the social media director at thinktank media - read more about the company here
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